Max Value

Founder and Owner of Supa$hoppa

Max left a high-paying executive head-hunting position to risk it all with a bold new approach to running a retail chain: treating the workforce like winners. His strategy paid dividends, and Max is now one of America's richest and most sought-after entrepreneurs. Because of this, Max is now semi-reclusive, but his generosity of spirit still means that he has time for any member of his loyal workforce.

Only three people possess the number of Max's ultra-private cell phone: His wife (to whom he has been faithfully married since 1978), his personal secretary, and Penny Cash; the three of them know each other, and are great friends.

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